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Digital marketing isn’t a single tool or tactic, but a series of building blocks. When put together, each of them builds onto a foundation for growth that will serve your small business for years to come. Get to know the building blocks of your digital marketing strategy below.

SEO

If a customer can’t find a business, they can’t do business with it. SEO ensures member businesses get found first.

Search engines like Google and Bing are the first place present and future customers look for products or services. Marketing4Members helps member businesses appear higher up on search engines so they don’t miss out on opportunities to reach new customers.

Rank higher on Google
Get ahead of local competition
Drive inbound traffic and leads

A majority of purchase decisions begin on search engines. SEO ensures members are there when those searches happen.

Social

Marketing Experts keep followers engaged with regular social posts and help build brand loyalty for member businesses.

Every small business should be on social media. But how? That’s where our marketing experts can help. From helping you get found to ensuring you keep customers engaged with consistent posts, – Having a Social Media Expert in your corner will save you time and peace of mind.

Boost brand awareness and generate buzz
Improve customer service
Increase brand visibility
Learn about customer sentiment

The ideal customer is on social now more than ever –  97% of digital consumers have used social media in the past month.

Emails

Engaging with your customers has never been easier. Turn on customizable, mobile-friendly email campaigns that drive real results.

Our team provides business owners with everything they need to create professional emails. Set up a One-time Campaign to advertise a special occasion, or keep your customers engaged all month long with a Custom Campaign.

Hands on support from your marketing expert
Custom content creation
Custom, branded design

99% of consumers check their email every day, and many marketers report email to offer the highest ROI.

Website

Professionally designed websites and maintenance, complete with copy and full-support

No matter the service or product, a small business website is its digital storefront. Every small business should have a website. It should be fast, easy to access, it should provide answers – and our experts are here with hands-on help.

Our experts take care of it all:

Increased speed
Optimized content

Page speed is something you rarely notice until there’s a problem. Customers expect websites to load instantly, and 40% of people abandon a website that takes more than 3 seconds to load!

Advertising

Grow your local marketing reach with geo-targeting, Facebook or Youtube advertising, dynamic ads, retargeting, and more.

Digital advertising increases awareness—it’s that simple. But some businesses feel they don’t have the time to really compete online. For members, our team makes it easy to get started with digital ads and start seeing results.

Live digital ad reporting and analysis removes the guesswork for business owners
Insight into what’s working across various platforms
Automated Advertising optimizes campaigns for better quality traffic every day - with zero effort from your side

When it comes to targeting, flexibility, and ROI – digital advertising blows more traditional tactics out of the water

Online Reviews

Full service review management gives your business an edge when it comes to customer feedback.

Online reviews are important for every business, and every member has access to dedicated Marketing Experts that make the process hands-free. Marketing4Members removes the hassle of maintaining your reputation, to make online reviews a streamlined and effective tool for promoting your business.

Marketing Experts to claim and update your listings
Fully managed and drafted responses for all of your reviews
Managed review requests to increase positive reviews

91% of people regularly or occasionally read online reviews – and 84% trust online reviews as much as a personal recommendation. Are you putting your best foot forward?

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